My top two principles of marketing

In my note on facebook, I mentioned that the all new Apple iPad is the first brand of its new category. Being the first of a new category, this is my first principle of marketing.
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Web is not about functionality

Last week, I have discussed about my new self-project with my friend Nguyen Hoai Nam and Le Chi Nguyen. After the discussion, I found myself still up in the midnight thinking about the answer of Nam’s question: “What do you make it for?”.
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Is this MegaStar’s marketing trick?

Is this MegaStar's marketing trick?

Maybe this is a nice trick: playing another movie’s trailer while displaying a different movie’s information. You can click here to see this strange marketing trick yourself.

Dear MegaStar’s online department, you are suck!

The code of conduct

Just read this topic about the campaign TimEm of Closeup. And I wonder how could this man [B]illionaire give himself the permission to spread something confidential like that to the internet. He said that he want to share a real case study after the campaign is ended. But to me, he has no right to do that. Because this campaign is about an unreal love story, that means Closeup was tell lie to their customer. It seem to be a success campaign because of the rising of the awareness after this campaign. The customer believe the story is true, it’s touch their heart and they also believe that Closeup was do a good thing. What if they realize that they were tricked?

In my opinion, this kind of topic must be a story between friends, not a topic in forum. Please respect the Marketer who made this campaign, and also the customer, who have the right to believe that their heart were skip a right beat to hear a touch and real story. This [B]illionaire maybe just want to show off, but he just prove that there are no code of conduct in Vietnam.

My two cents.

Who is our leader?

I have another question for you: Who is the leader of Vietnam online services?

Before answer my question, please read my three conditions to define an online service:

  1. The service must be the product that people can define what is it.
  2. The service must provide one utility that people really need.
  3. The service must have it own life circle.

I will not going to explain these three conditions to you, because if you don’t understand these three simple things, that means you can’t answer my question.
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