Just read this topic about the campaign TimEm of Closeup. And I wonder how could this man [B]illionaire give himself the permission to spread something confidential like that to the internet. He said that he want to share a real case study after the campaign is ended. But to me, he has no right to do that. Because this campaign is about an unreal love story, that means Closeup was tell lie to their customer. It seem to be a success campaign because of the rising of the awareness after this campaign. The customer believe the story is true, it’s touch their heart and they also believe that Closeup was do a good thing. What if they realize that they were tricked?
In my opinion, this kind of topic must be a story between friends, not a topic in forum. Please respect the Marketer who made this campaign, and also the customer, who have the right to believe that their heart were skip a right beat to hear a touch and real story. This [B]illionaire maybe just want to show off, but he just prove that there are no code of conduct in Vietnam.
My two cents.
No, my friend. No Millionaire or Billionaire wants to share this, for sure. Blame Lowe and say sorry to young online marketing industry in Vietnam
People like this will kill the viral marketing industry – which is at the early age – in Vietnam. The agency should fire him/her.
@Min: I think he/she have to sign the NDA (Non Disclosure Agreement) before he/she worked. Maybe he/she just signed without read it. So they will fire him/her.
The guy spreading the content of the file, I think he is not professional. Just don’t care much about the guy, that kind might not stand in the market long